Our Story
"We started Kitana because we believed eCommerce businesses deserved a partner that thinks like an owner — not an agency billing by the hour."
Kitana Online was founded in 2016 by Michal and Roman — two people with complementary obsessions. Michal with growth, marketing and eCommerce strategy. Roman with operations, technology and execution. Together, they built an agency that covers the full picture: from brand and design through to traffic, conversion and day-to-day operations.
Today Kitana works with eCommerce businesses, affiliate companies, startups and international brands from offices in Israel and Denmark — and serves clients across Europe, the US and beyond.
We believe the right plan
begins with the right questions.
The founders
Kitana was built on complementary expertise — growth and operations, strategy and execution, marketing and technology. That combination is what makes us different from a single-discipline agency.
Michal leads the growth side of every client engagement — from the initial strategy and brand positioning through to campaign execution and conversion optimisation. She has built and scaled eCommerce brands across multiple categories and markets, and brings a founder's instinct to every business she works with.
Roman runs the operational and technical backbone of Kitana and every client we serve. He oversees eCommerce infrastructure, platform development, fulfilment systems and the tools that make our work faster and more precise. His instinct for building systems that scale is what allows the growth side to move at the speed it does.
What we believe
These aren't values we put on a wall. They're the operating principles that shape every client engagement, every recommendation, and every conversation we have.
How we work
Start a project
Tell us about your business and what you're trying to achieve. We'll come back with a clear plan — not a sales pitch.
Start with a Growth Audit →The Growth Audit is a priced engagement. We'll scope it together.